Concept

Bottld

Protein shake in three flavours. Block letters falling vertically down the bottle, exactly one colour per flavour.

Client

Year

2025

Sector

Sports nutrition

Location

Services

Name, wordmark, packaging, 3D visuals

Live

The question

Bottld is a concept, not a client brief. The question I asked myself: how little does packaging need to be recognisable?

The wordmark is made of block letters falling vertically down the bottle. The shape of the bottle and the letters do the work.

Each flavour gets exactly one colour accent. Nothing else changes.

A packaging system that grows: a new flavour is a new colour.

Technology

Illustrator, Photoshop, 3D visualisation

Next case

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